About the studio

A small studio that believes the web can be unhurried and excellent at once.

Our story

Ridgeline is a new studio, founded in Napa Valley on a simple idea: that a business’s website should feel as crafted as everything else it makes.

We kept it deliberately small — small enough that we do every project ourselves, and selective enough to do each one well from the very first client on.

Hudson McDonald
Founder & Designer
The person behind Ridgeline

I’m Hudson McDonald, a student at Vintage High School in Napa. We started Ridgeline on a simple belief: every business deserves a modern, clean website without paying thousands of dollars for it. We’re glad to take on a wide range of projects — and because Ridgeline is new, yours gets attention a busier studio couldn’t give it, at rates that won’t last.

Being Napa’s youngest design studio isn’t a disclaimer — it’s the reason to hire me. I’m local, I answer my own phone, and my overhead is almost nothing, so your price is a fraction of an agency’s. You get a real person a short drive away who is genuinely invested in getting these first projects right.

Local & accountable
Reachable — you get me, not a queue
Lower overhead, lower price
How we work
/01

Small by design

No account managers, no handoffs. You work directly with the people designing and building your site.

/02

Content first

We design around what you actually need to say — not the other way around. Substance leads.

/03

Built to last

We favor durable, maintainable work over trends, so your site still feels right in five years.

See your first page — free — before you decide.

Tell us about your business and we’ll design your homepage for free. Love it? Buy it and add pages. If not, walk away owing nothing — no catch, no sales call unless you want one.