Marrow
Food that tastes like where it’s from.
This is a concept, not a real client. Marrow is a self-directed project we designed to show how we’d approach this kind of business — the name and details are invented. When we have live client work, it will be clearly labeled as such.
Type & identity
Playfair Display in italic carries the editorial, appetite-forward feel of a well-set menu, while Karla keeps prices, labels, and navigation crisp and legible in low light.
Color
A near-black charcoal creates candlelit intimacy, warm cream text stays readable, and an ember-red accent nods to fire and heat exactly where we want a tap — the reservation button.
Because this is a concept, there are no live results to report. Once it’s real client work, the measurable outcomes — load time, phone calls, bookings, or search ranking — will appear here with the actual numbers. We won’t invent them.